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Tip Tuesday: Improve your Facebook page even more than you thought with video.

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of this best...

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Tip Tuesday: Put video in your emails!

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast...

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True/False Friday: You’re probably using video in all the ways that make sense

It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its use. We were struck by the Web Video Marketing...

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Tip Tuesday: Consider video when you have a big organizational change to...

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters in to create a video that would lay out the...

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Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy,...

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Video Interview Tips—How to Look Good in a Video

Video Interview Tips—How to Look Good in a Video This week MiniMatters presents a three-part series of video interview tips that tackle common concerns about appearing in a video. We’ll start with what...

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Video Interview Tips—How to Sound Good in a Video?

Video Interview Tips—How to Sound Good in a Video? Here’s part 2 of our common interview concerns series, with some video interview tips on audio. Sound is just as important to video as images—if not...

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Video Interview Tips—Communicating Your Best Message

Video Interview Tips—Communicating Your Best Message Here’s part 3 of our common interview concerns series, this time, offering video interview tips concerning communicating your best message. There...

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